Managing Profitable Customer Relationship.

When you think of NASCAR do you think of tobacco spitting rednecks and run down race tracks?Think again!These days NASCAR (the National Association for Stock Car Auto Racing) is much .much more.In fact,its one great marketing organization.And for fans,NASCAR is a lot more than stock car races.Its a high octane totally involving experience.
As for the stereotypes,throw away .NASCAR is now the second highest rated regular season sport on TV only the NFL draws more viewer and races are seen in 150 countries in 23 languages. NASCAR fans are young ,affluent ,and decidedly family oriented 40 percent are women.

What's NASCAR secret?Its incredible success results from a single minded focus :creating lasting customer relationship.For fans ,the NASCAR relationship develops through a careful blend of live racing events ,abundant media coverage,and compelling Web site.