Monday, 16 May 2011

Companywide Strategic Planning :

Defining Marketing’s Role
 

Each company must find the Gama plan for long run survival and growth that makes the most sense given its specific situation, opportunity , objective , and resources . This is the focus of strategic planning the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities.
Strategic planning sets the stage for the rest of the planning in the firm .Companies usually prepare annual plans long range plans and strategic plans .The annual and long range plans deal with the company’s current businesses and how to keep them going. In contrast the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment.

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