Tuesday, 17 May 2011

Marketing segmentation

he marketing consists of many types of customer, products and needs. The marketing has to determine which segments offer the best opportunities. Consumers can be grouped and served in various ways based on geographic, demographic, psychographic, and behavioral factors. The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors, who might require separate products or marketing program, is called market segmentation

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