Monday, 16 May 2011

Marketing Offering-Products, Services, and Experiences

Customer's needs and wants are fulfilled through a marketing offering -some combination of products ,serices ,information or experiences offered to a market to satisfy a or needs want. Marketing offerings are not limited to physical products.they also include services, activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anythink.Examples includes banking,airline ,hotel,tax preparation and home repair services.More broadly ,market offerings also include other entities,such as persons, places,organization,information, and ideas.For examples ,beyond promoting its banking services,LaSalle Bank run ads asking people to denote used or old winter clothes to the Salvation Army.In this case, the marketing offering is helping to keep those who are less fortunate warm

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