Tuesday, 17 May 2011

Designing the Business Portfolio:



Second it must shape the future portfolio by developing strategies for growth and downsizing.
Guided by the company mission statement and objective, management now must plan its business portfolio the collection of businesses and product that makes up the company .The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. Business portfolio planning involves two steps .First, the company must analyze its current businesses, should receive more less or no investment.

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