Marketing Targeting:

After a company has market segments, it can enter one or many of these segments. Market targeting involves evaluating, each market segment’s attractiveness and select one or more segments to enter. A company should target segments in which it can profitable generate the greatest customer value and sustain it over time
A company with limited recourses might decide to serve only one or a few special segment or market niches. Such niches specialize in serving customer segments that major competitors overlook or